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Education

2019 - 2023

University of

Wisconsin-Madison

  • Bachelors of Business Administration

  • Majors: Marketing and Economics

  • Certificate: Digital Studies

  • GPA: 3.8/4.0

  • Dean's List: 4 semesters

Experience

May-August 2022

Thomson Reuters

Marketing Intern

  • Built and managed a new paid media strategy by designing two Facebook image ads and a LinkedIn Conversation ad to drive 1,000+ targeted prospects to apply for Lead Counsel 

  • Facilitated a Campaign Planning team meeting with 60+ attendees to report on current issues and share personal campaign progress to strengthen business presentation skills   

  • Analyzed and reported the weekly performance of active campaigns using Hive9, Tableau, and reverse funnel methodology to ensure progress towards goals

June-August 2021

Lucky Apartments 

Front Desk Concierge 

  • Oversaw optimal customer service by responding to resident requests and issues in a courteous and efficient manner in order to enhance the living experience of over 800 residents 

  • Collaborated with coworkers to perform over 100 unit inspections, process rent payments, create maintenance orders, and solve resident room key fob malfunctions 

January 2020

Valassis Communications

Job Shadow 

  • Networked with marketing professionals in order to learn about the responsibilities of the Client & Graphic Services, Targeting & Analytics, and Sales departments 

  • Gained insight into the company’s marketing strategies and data measurement methodologies through personal shadowing and demonstration

Leadership & Involvement

Oct 2020-May 2021

Marketing Club

Consulting Committee

  • Researched and recommended suitable retailers for digital marketing agency Digits to expand their services and maximize potential revenue  

  • Sold apparel at the Wisconsin School of Business pop-up shop to obtain experience in sales 

May 2021-May 2022

Marketing Club

Vice President of Consulting

  • Led the Consulting Committee in two semester-long consulting projects by seeking out and forging relationships with brands Clutch Energy and Rocket Clicks marketing agency 

  • Conducted market research by organizing a product sampling event and writing a survey to understand the drink preferences of 50+ students and reported the results to Clutch Energy

  • Coordinated the creation of twelve organic LinkedIn posts for Rocket Clicks using their brand voice to generate demand for their online marketing resources 

Sept 2020-Jan 2021

Friends of Lake Wingra 

Graphic Design Volunteer

  • Created engaging marketing content for the non-profit group to help communicate technical and quantitative information to the public about the Lake Wingra watershed

  • Designed a professional infographic in order to target new audiences for the organization and increase environmental awareness 

Skills

  • Proficient in Microsoft Office and Google Suite platforms

  • Proficient in survey creation and analysis in Qualtrics

  • Proficient in content creation within Canva 

  • Experience with campaign management programs such as Tableau and Hive9 

  • Experience in website creation using HTML and CSS

  • Experience in database creation using SQL 

  • Certified in Google Analytics for beginners 

  • Experience with STATA statistical analysis tool 

"I am more than happy to recommend Madeleine Piccard. Madeleine is a positive presence, not afraid to ask questions, and a quick learner. She is able to take direction incredibly well and run with it. She has been an invaluable and reliable resource for our team and has successfully taken on any task presented to her. Individuals like Madeleine will elevate any team that has the opportunity to work with her and she is highly recommended." 

- Hilary Reynolds, Senior Campaign Manager at Thomson Reuters

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